Shulph Ink
Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
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- More about Marketing Communications in Emerging Economies, Volume I: Foundational and Contemporary Issues
Format: Paperback / softback
Length: 301 pages
Publication date: 29 October 2022
Publisher: Springer Nature Switzerland AG
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
Weight: 425g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030813314
Edition number: 1st ed. 2021
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