Marketing Communications in Tourism and Hospitality

Marketing Communications in Tourism and Hospitality is a comprehensive text that discusses the importance of communications strategies in the tourism and hospitality industry. It combines a critical theoretical overview with practical guides industry-specific techniques and skills, illustrating the role of communications in delivering and representing hospitality and tourism services. The new edition includes updated case studies, an enhanced chapter on interactive and e-communications, and new content on budgeting, evaluation, and control. It is essential reading for hospitality management students and marketing practitioners in this growing area.

Format: Paperback / softback
Length: 352 pages
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd

The dynamic landscape of the modern tourism and hospitality industry, driven by the ever-evolving demands of discerning consumers, necessitates a heightened focus on effective communication strategies. In this context, the fragmented nature of the marketing and media environment further emphasizes the importance of cohesive communication plans. Marketing Communications in Tourism and Hospitality: Concepts, Strategies, and Cases delves into this critical discipline, tailored specifically for the tourism and hospitality sector. By providing a comprehensive theoretical foundation alongside practical guidance on techniques and skills, the book illustrates the pivotal role of communication in delivering and portraying hospitality and tourism services. It also fosters the development of essential practical abilities to comprehend, analyze, and implement communication strategies within a management context.

In this updated edition, readers will find a wealth of new content:

New case studies from diverse international regions and various service sectors, including well-being tourism.
In-depth exploration of cultural differences and their impact on communication marketing, with one case per chapter.
Expanded and enhanced chapter on Interactive and E-communications, covering destination management systems, promotion, social media platforms like Twitter, Facebook, and third-party channels such as Expedia, as well as tracking and evaluation.
Comprehensive coverage of budgeting for marketing communications, evaluation, and control, along with the role of integrated marketing.
New annotated weblinks and reading suggestions to enhance the learning experience.
Critical review questions at the end of each chapter to encourage deeper understanding and application of the material.

This systematic and cohesive text serves as an indispensable resource for hospitality management students, providing them with a solid foundation in communication principles and practices. It is also a valuable tool for marketing professionals seeking to excel in this rapidly growing field. By leveraging the power of effective communication, tourism and hospitality organizations can enhance their customer experiences, build strong brand identities, and foster long-lasting relationships with their stakeholders.

Dimension: 246 x 189 (mm)
ISBN-13: 9781138679276
Edition number: 2 New edition