Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers is a book that guides filmmakers through the marketing process, from concept to post-production, and illustrates how creative decisions at each stage impact the marketability of a film. It features interviews with marketers and filmmakers and offers a practical guide for understanding the impact of marketing on a film.

Format: Paperback / softback
Length: 302 pages
Publication date: 23 August 2019
Publisher: Taylor & Francis Ltd

For aspiring filmmakers, directors, producers, and screenwriters, The Marketing Edge for Filmmakers is a comprehensive guide that takes you through every stage of the marketing process, from concept to post-production. It illustrates how creative decisions at each stage can impact the marketability of a film. Written by marketing experts Schwartz and MacDonald, this book offers a behind-the-scenes look at the marketing departments of both studios and independents. It also tracks films of different budgets, genres, and types through the marketing process, examining how each discipline will approach your film.

Featuring interviews with marketers and filmmakers, an extensive glossary, and end-of-chapter exercises, The Marketing Edge for Filmmakers provides a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film. Whether you are a seasoned professional or just starting out, this book is a valuable resource for anyone looking to succeed in the competitive world of film production.

Weight: 381g
Dimension: 210 x 150 x 22 (mm)
ISBN-13: 9781138088924