Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Marketing for Tourism and Hospitality is a comprehensive textbook that provides students with a modern, accessible, and practical resource for understanding the complexities and challenges of tourism and hospitality marketing worldwide. It offers a clear articulation of the changing landscape, an introduction to the three underpinning themes of collaboration, technology, and experiences, and a wealth of international case material to help students prepare for day-to-day problems in the dynamic world of marketing.

Format: Paperback / softback
Length: 594 pages
Publication date: 21 March 2019
Publisher: Taylor & Francis Ltd

The marketing landscape has undergone a significant transformation in recent years, particularly in the tourism and hospitality sectors. Marketing for these industries has evolved into a multifaceted, collaborative endeavor driven by technological advancements and the increasing demand for authentic, co-created experiences.

Marketing for Tourism and Hospitality offers students a comprehensive and accessible resource as they prepare to navigate the complexities and challenges of tourism and hospitality marketing on a global scale. The book provides a clear articulation of the evolving landscape, offering a comprehensive introduction to the three fundamental themes of collaboration, technology, and experiences. It also includes a wealth of international case material, providing students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented.

This contemporary, challenging, and highly applied text serves as an indispensable resource for all students pursuing degrees in tourism and hospitality. It equips them with the knowledge and skills necessary to thrive in the dynamic world of marketing, enabling them to address day-to-day challenges and seize opportunities in this rapidly evolving industry.

Weight: 1300g
Dimension: 190 x 245 x 29 (mm)
ISBN-13: 9781138121294