Simon Hudson,Louise Hudson
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
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The textbook provides essential coverage of marketing principles for Tourism, Hospitality, and Events, with a strong focus on the increasing global and digital aspects of these industries. It has been updated to include the latest industry developments, practice, and research, including the lasting impacts of Covid-19 on consumer behavior and the accelerated role of digitalization and new technologies. Popular chapter features such as Lessons from a Marketing Guru and Digital Spotlights help bring the text to life through fun and relevant examples.
Format: Paperback / softback
Length: 416 pages
Publication date: 25 December 2023
Publisher: SAGE Publishing
This cutting-edge and engaging student textbook, now in its second edition, provides comprehensive coverage of marketing principles for Tourism, Hospitality, and Events, with a strong emphasis on the increasing global and digital aspects of these industries. The text has been thoroughly updated to incorporate the latest industry developments, practices, and research, including the lasting impacts of COVID-19 on consumer behavior and, in turn, the tourism, hospitality, and events industries. Moreover, the accelerated role of digitalization and the use of new technologies, such as artificial intelligence and the metaverse, are reshaping how people conceive of travel and experiences, blurring the boundaries between what is real and virtual.
Popular chapter features such as "Lessons from a Marketing Guru," featuring personal insights from real-world practitioners, and "Digital Spotlights," which showcase the ways in which technology has transformed tourism, hospitality, and events, continue to bring the text to life through engaging and relevant examples from a diverse range of organizations and regions across the globe globe.
This textbook is an indispensable resource for any university or college course exploring marketing in the context of tourism, hospitality, and events.
Simon Hudson holds a position as a tourism and hospitality professor at the University of South Carolina. Louise Hudson, on the other hand, is a freelance travel journalist who writes for various newspaper travel sections, online tourism sites, and her own blog.
Weight: 808g
Dimension: 189 x 246 x 25 (mm)
ISBN-13: 9781529628081
Edition number: 2 Revised edition
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