Bruce Robertson
Marketing Fundamentals for Future Professionals
Marketing Fundamentals for Future Professionals
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Format: Paperback / softback
Length: 312 pages
Publication date: 05 January 2023
Publisher: Cognella, Inc
Modelled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them.
Weight: 247g
Dimension: 254 x 177 x 16 (mm)
ISBN-13: 9781793532961
Edition number: Second Edition
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