Marketing in the Digital World

Intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape and explores and examines the various aspects of the digital marketing process and their implications. It also takes an in-depth look at what firms can do to pioneer and successfully execute digital marketing innovations in a mobile-synchronized and mobile-optimized world. Kapoor discusses and demonstrates that practitioners should focus more on fostering positive brand image and consumer-based brand equity than short-range transactions.

Format: Paperback / softback
Length: 116 pages
Publication date: 30 December 2020
Publisher: Business Expert Press

The transformation of intelligent corporations into data-driven and AI-powered enterprises is a crucial strategy for survival and success in the ever-evolving business landscape. This book aims to provide a comprehensive understanding of the digital marketing landscape, enabling readers to navigate the complexities and opportunities of this rapidly evolving field.

The author delves into the various aspects of digital marketing, exploring their implications and potential for businesses. In a mobile-synchronized and mobile-optimized world, where online customer relationships and loyalty are paramount, the book offers valuable insights into what firms can do to pioneer and execute innovative digital marketing strategies.

The author examines the digital and social media dynamics for the virtual world, including the mechanisms involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication. The book also takes a deep dive into the blockchain-enabled social media platforms, which are propelling the new digital world forward.

In this connected world, consumers are connected through portals of interactive multi-smart shared interfaces. Kapoor emphasizes the importance of fostering positive brand image and consumer-based brand equity rather than focusing solely on short-range transactions. This book is designed for a broad audience, including students and professors in graduate business schools, as well as practicing business executives.

The primary goal of this book is to inform management practice and assist current and future business leaders in navigating the competitive storms unleashed by digital technology. Whether in the realm of reaching market segments, conducting market research, or managing content, this book provides valuable insights and strategies to help businesses succeed in the digital age.

ISBN-13: 9781948580052