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Shulph Ink

Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

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  • More about Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

Format: Hardback
Length: 248 pages
Publication date: 01 May 2025
Publisher: Emerald Publishing Limited

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. This work provides the most up-to-date research on the challenges connected with the expanding ground of digitalization and marketing.

Weight: 478g
Dimension: 158 x 238 x 21 (mm)
ISBN-13: 9781835494196

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