Kevin Keller,Gary Armstrong,Malcolm Goodman,Mairead Brady,Torben Hansen
Marketing Management: European Edition
Marketing Management: European Edition
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
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Marketing Management, 4th edition, by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen, is the authoritative text on the subject, covering a wide range of concepts and issues and combining traditional marketing with new concepts. It is now in its 4th edition, with fresh learning features such as new examples from across the world, the inclusion of European academic thought, a focus on the digital challenges for marketers, and case studies to consolidate understanding. It is a key text for both undergraduate and postgraduate programmes.
Format: Hardback
Length: 840 pages
Publication date: 04 July 2019
Publisher: Pearson Education Limited
Marketing Management, 4th edition, European Edition, authored by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen, is widely regarded as the definitive reference on the subject. This comprehensive textbook encompasses a diverse array of concepts and issues, effectively capturing the dynamic nature of modern marketing. By seamlessly blending traditional marketing principles with emerging innovations, the text ensures accessibility, theoretical rigor, and practical relevance.
In its latest iteration, Marketing Management, now in its 4th edition, remains at the forefront of contemporary learning by incorporating the following exciting features:
New examples from diverse global perspectives.
The integration of European academic insights into the text.
A dedicated focus on the digital challenges faced by marketers.
The significance of creative thinking in shaping marketing practices.
Thorough case studies to reinforce understanding.
This edition serves as an essential resource for both undergraduate and postgraduate programs, equipping students with the necessary tools to excel in their academic pursuits. Whether you are a aspiring marketer or a seasoned professional seeking to enhance your knowledge and skills, Marketing Management, 4th edition, European Edition, is the go-to guide for achieving success in your marketing endeavors.
Weight: 1944g
Dimension: 280 x 215 x 30 (mm)
ISBN-13: 9781292248448
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