Marketing Management, Global Edition

Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the gold-standard text for today's Marketing Management, offering an extensive analysis of the latest theories and practices in the marketing environment. It is ideal for undergraduates and graduates who want to follow a career in the field, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. Examples include Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organizations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm students with the knowledge and tools necessary for a successful future career in the field.

Format: Paperback / softback
Publication date: 17 November 2021
Publisher: Pearson Education Limited

Marketing Management, 16 th edition by Kotler,Keller,and Chernev,is the latest version of this landmark text,offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field,the book introduces you to the Marketing Manager s way of thinking,focusing on the role,issues,and decisions that Managers face in alignment with company needs and objectives. The text s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build,execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach,providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications,covering a wider spectrum of products,services,and marketing strategies. A range of examples includes Wegmans,Starbucks,and Uniqlo,bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field,the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role
The text's reader-friendly content provides balanced coverage and a clear structure that will guide
Guide you through the necessary steps to build, execute, and manage successful marketing campaigns and compelling brands.

The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organizations.

Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.

Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course field, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor.

Weight: 1282g
Dimension: 216 x 275 x 32 (mm)
ISBN-13: 9781292404813
Edition number: 16 ed