Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing)

Marketing Mess to Brand Success is a guide by Scott Miller that offers practical steps to make sure your product finds the right customer. It is a #1 Bestseller in Auctions & Small Business and was shortlisted for the 2021 OWL Award in Sales & Marketing. The book shares thirty chapters with lessons such as "A Name is Not a Lead" and "Hire People Smarter Than You," and is designed to prepare you for many of the inevitable challenges you will encounter in brand marketing.

Format: Hardback
Length: 272 pages
Publication date: 11 May 2021
Publisher: Mango Media

Marketing managers can greatly benefit from Scott Miller's guide, "Marketing Mess to Brand Success," as it provides valuable insights and practical steps to ensure their products reach the right customers. This guide, endorsed by Donald Miller, author of "Marketing Made Simple" and "Building a StoryBrand," has been recognized as a 2021 OWL Award Shortlist in Sales & Marketing and a #1 Bestseller in Auctions & Small Business.

In his latest book, "Marketing Mess to Brand Success," Miller shares thirty career obstacles that marketing managers may encounter and offers strategies to transform them into company-wide gains. The book is organized into thirty chapters, each containing valuable lessons such as "A Name is Not a Lead" and "Hire People Smarter Than You." Whether you are starting a new company, a brand manager seeking the best direct marketing strategy, or a marketing manager looking to land your first job, this guide is designed to prepare you for the challenges you will face.

One of the key themes of the book is the importance of brand marketing in business development. Miller emphasizes the need for marketing managers to be focused and aligned with the right areas of their organization to ensure career relevance and company-wide gains. He provides practical tips and techniques to navigate a nebulous digital marketing environment, maximize time and investments with sales marketing strategies, build and model consistent brand standards, and become an expert in brand marketing.

Throughout the book, Miller shares real-life lessons that teach the importance of brand marketing in business success. He emphasizes the need for marketing managers to be patient, persistent, and adaptable in their approach to marketing. He also encourages marketing managers to embrace change and be open to learning new skills and technologies.

In conclusion, "Marketing Mess to Brand Success" is a valuable resource for marketing managers looking to improve their skills and achieve success in their careers. With its practical insights and actionable steps, this guide provides a roadmap for navigating the challenges of brand marketing and taking your company to the next level. Whether you are a seasoned marketing professional or just starting your career, this book is sure to provide you with valuable lessons and inspiration.

Weight: 500g
Dimension: 160 x 237 x 27 (mm)
ISBN-13: 9781642503807