Michael Solomon,Greg Marshall,Elnora Stuart,Bradley Barnes,Vincent-Wayne Mitchell,Wendy Tabrizi
Marketing: Real People, Real Decisions
Marketing: Real People, Real Decisions
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Marketing: Real People, Real Decisions is the only text that introduces marketing from the perspective of real people who make real marketing decisions at leading companies. It is timely, relevant, and dynamic, showing students how marketing concepts are implemented and what they mean in the marketplace. The 3rd European Edition presents more information on core issues, including value, analytics and metrics, and ethical and sustainable marketing, with new examples and assessments.
Format: Paperback / softback
Length: 616 pages
Publication date: 08 July 2019
Publisher: Pearson Education Limited
Marketing: Real People, Real Decisions is a comprehensive and reader-friendly text that delves into the realm of marketing from the perspective of real individuals who make real marketing decisions at leading companies on a daily basis. The book is timely, relevant, and dynamic, presenting students with a clear understanding of how marketing concepts are implemented and their true significance in the marketplace. By showcasing the power of marketing when practiced by authentic individuals who make genuine choices, the authors aim to bring marketing to life.
The third European Edition of this text offers an extensive coverage of core marketing topics, including value, analytics and metrics, and ethical and sustainable marketing. It includes new examples and assessments to actively engage students and help them retain the chapter content. The book also features a substantial number of new cases from prominent marketing academics and professionals from across Europe, providing valuable insights and real-world applications.
This edition of Marketing: Real People, Real Decisions is an invaluable resource for students, professionals, and anyone interested in gaining a deeper understanding of the dynamic world of marketing. It offers a practical and insightful approach, equipping readers with the knowledge and skills necessary to succeed in today's competitive marketing landscape.
Weight: 1169g
Dimension: 265 x 200 x 30 (mm)
ISBN-13: 9781292227191
Edition number: 3 ed
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