Tammy Donham,Amy Sue Macy,Clyde Philip Rolston
Marketing Recorded Music: How Music Companies Brand and Market Artists
Marketing Recorded Music: How Music Companies Brand and Market Artists
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- More about Marketing Recorded Music: How Music Companies Brand and Market Artists
Marketing Recorded Music is the essential resource for understanding recorded music marketing, updated to reflect the digital era and include strategies for independent and unsigned artists. It is accompanied by a companion website with additional online resources.
Format: Hardback
Length: 486 pages
Publication date: 13 June 2022
Publisher: Taylor & Francis Ltd
This fourth edition of Marketing Recorded Music is an indispensable guide to understanding the professional marketing of recorded music in the digital age. Thoroughly revised to address international marketing challenges, it includes new chapters on emerging media, streaming, and branding, providing valuable insights for independent and unsigned artists. Accompanied by a companion website featuring additional online resources such as PowerPoints, quizzes, and lesson plans, this comprehensive manual is a must-have for students, aspiring professionals, and experienced marketers alike.
The digital era has brought about significant changes in the music industry, and Marketing Recorded Music has been updated accordingly. This fourth edition reflects the evolving landscape, with dedicated chapters exploring emerging media, streaming, and branding. These chapters provide valuable insights into the strategies used to promote recorded music in the digital age, catering to the needs of independent and unsigned artists.
In addition to its comprehensive coverage, Marketing Recorded Music has undergone a thorough revision to address international marketing issues. The book recognizes the diverse market dynamics across different regions and cultures, offering practical strategies for navigating the complexities of global marketing. Whether you are a student pursuing a career in the music industry or an experienced professional seeking to enhance your marketing skills, this manual is an invaluable resource.
The companion website accompanying Marketing Recorded Music is a valuable asset. It offers a wealth of additional online resources, including PowerPoints, quizzes, and lesson plans. These resources are designed to supplement the content of the book and provide a hands-on learning experience for students. They also offer valuable insights and practical tips for aspiring and experienced professionals, helping them stay up-to-date with the latest marketing trends and strategies.
In conclusion, Marketing Recorded Music is a comprehensive and authoritative guide to the professional marketing of recorded music in the digital age. Updated to reflect the latest trends and challenges, it provides valuable insights and strategies for independent and unsigned artists, as well as aspiring and experienced professionals. With its companion website and additional online resources, this manual is an essential tool for anyone interested in the music industry.
Weight: 1115g
Dimension: 235 x 191 (mm)
ISBN-13: 9780367721176
Edition number: 4 ed
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