Bonita Kolb
Marketing Research for the Tourism, Hospitality and Events Industries
Marketing Research for the Tourism, Hospitality and Events Industries
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Format: Hardback
Length: 190 pages
Publication date: 20 June 2025
Publisher: Taylor & Francis Ltd
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
Weight: 530g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032940403
Edition number: 2 ed
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