Marketing Skills in Practice: Developing a Successful Marketing Career

The textbook "Marketing: An Introduction" is designed to develop student employability and skills specific to a Marketing career, with a research-based approach and real-life examples. It includes online resources for lecturers and an instructors manual.

Format: Paperback / softback
Length: 158 pages
Publication date: 07 December 2023
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

This textbook fills a gap in the market by being specifically designed to develop student employability and the skills required in a Marketing career, which is a priority for UK Business schools. It is research-based, incorporating theoretical foundations with real-life examples and a fictitious case study to enable students to apply their knowledge to a workplace scenario. Additionally, the textbook offers online resources such as PowerPoint slides for lecturers and an instructors manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers.

The textbook is designed to meet the needs of both undergraduate and postgraduate students studying Marketing or related subjects. It covers a wide range of topics, including market research, consumer behavior, advertising, branding, digital marketing, and marketing strategy. Each chapter is accompanied by practical exercises and case studies to help students apply their knowledge to real-world situations.

The textbook is written by experienced lecturers and researchers in the field of Marketing, ensuring that it is up-to-date with the latest trends and developments in the industry. It also includes contributions from industry experts, providing students with insights into the practical application of marketing concepts.

One of the key features of the textbook is its focus on developing student employability skills. It includes chapters on job search strategies, CV writing, interview preparation, and professional development. The textbook also provides guidance on how to build a professional network and how to succeed in a Marketing career.

In conclusion, this textbook is an essential resource for students studying Marketing or related subjects. It is research-based, practical, and designed to develop student employability and the skills required in a Marketing career. With its online resources and contributions from industry experts, it provides students with a comprehensive and up-to-date understanding of the field. Whether you are a undergraduate or postgraduate student, this textbook will help you succeed in your Marketing studies and beyond.

Weight: 316g
Dimension: 173 x 246 x 14 (mm)
ISBN-13: 9781032429748