Marketing Strategy for the Creative and Cultural Industries

This textbook is a valuable resource for students and managers in the creative industries, providing a solid grounding in how to maximize the impact of marketing efforts across a range of business types. It takes a strategic approach to developing marketing plans, brings together strategic planning, market research, goal setting, and marketing theory and practice, and explains how content marketing on social media encourages a relationship with consumers.

\n Format: Paperback / softback
\n Length: 324 pages
\n Publication date: 17 September 2020
\n Publisher: Taylor & Francis Ltd
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Marketing is a crucial component for any business, especially in the creative industries. While there are a limited number of books that delve into this topic specifically, this textbook aims to provide students and managers in the creative industries with a comprehensive understanding of how to maximize the impact of their marketing efforts across various business types within the creative and cultural sectors.

The author, an experienced cultural marketing educator, brings a wealth of knowledge and expertise to the table, offering a sector-contextual perspective that illuminates the field. Through a strategic approach to developing marketing plans, the author combines strategic planning, market research, goal setting, and marketing theory and practice. This comprehensive approach ensures that students gain a deep understanding of the marketing landscape and how to apply it effectively to their creative businesses.

One of the key aspects of the book is its focus on content marketing on social media. The author explains how content marketing can foster a relationship with consumers, encouraging them to co-promote the creative product. By creating engaging and valuable content, businesses can build a loyal following and increase brand awareness. The book includes a range of learning exercises and real-life examples that help students apply the concepts learned to their own marketing strategies.

Throughout the text, the author emphasizes the importance of creativity and innovation in marketing. Students are encouraged to think outside the box and develop unique approaches that set their businesses apart from competitors. The book also provides valuable insights into the challenges and opportunities that the creative industries face, such as the rise of digital media and the changing consumer landscape.

This refreshed edition of the textbook is a valuable resource for students and tutors of creative, cultural, and arts marketing worldwide. It offers a comprehensive and up-to-date understanding of the field, providing students with the tools and knowledge they need to succeed in their marketing endeavors. Whether you are a creative professional looking to enhance your marketing skills or a business student interested in exploring the world of creative industries, this textbook is an essential read.

\n Weight: 506g\n
Dimension: 168 x 232 x 29 (mm)\n
ISBN-13: 9780367419776\n
Edition number: 2 New edition\n