George P. Moschis
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
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Excellent- More about Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries
Format: Paperback / softback
Length: 345 pages
Publication date: 08 October 2023
Publisher: Springer International Publishing AG
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer.
Dimension: 235 x 155 (mm)
ISBN-13: 9783031130991
Edition number: 1st ed. 2022
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