Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations

Emerging economies face unique challenges in tourism, such as terrorism, political unrest, natural disasters, and epidemics, which require well-coordinated management and marketing strategies. This book acknowledges these challenges and provides up-to-date knowledge on destination marketing, ideal for upper-level students, researchers, and policymakers.

Format: Hardback
Length: 302 pages
Publication date: 28 November 2021
Publisher: Springer Nature Switzerland AG

While tourism is a vital economic driver for numerous countries, emerging economies face unique challenges that established destinations in North America, Australia, and Europe typically do not encounter. The potential for terrorism, political unrest, natural disasters, accidents, and epidemics poses significant risks to the growth of tourism in these regions. To mitigate these risks, emerging destinations require well-coordinated management and marketing strategies. However, most texts on tourism destination marketing focus on more advanced countries.

This book recognizes the distinct characteristics and challenges faced by emerging tourist destinations, which have profound implications for destination marketing. It highlights the marketing challenges, best practices, and strategies tailored to emerging economies, covering core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation, and the travel decision-making process. By providing up-to-date knowledge on an otherwise under-explored topic, this collection serves as an invaluable resource for upper-level students, researchers, and policymakers.

Weight: 585g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030837105
Edition number: 1st ed. 2022