Mascot: Mascots in Contemporary Graphic Design

This book showcases the use of mascots in contemporary graphic design, celebrating their variety and ability to inject meaning and playfulness into a brand.

Format: Paperback / softback
Length: 176 pages
Publication date: 03 November 2022
Publisher: Counter-Print

This book is a celebration of the use of mascots in contemporary graphic design. From tech companies to financial organizations, burger chains, record fairs, and publishers, mascots have become an increasingly popular tool for selling, promoting, and branding. Their versatility is one of their greatest charms, with options ranging from simple and playful to sophisticated and current. Mascots are delightful characters that can instantly put a smile on your face while simultaneously representing a brand's values and creating a lasting impression.

They have the ability to inject meaning and playfulness into a brand, making it more engaging and memorable. Whether it's a cute and cuddly animal, a playful character, or a futuristic robot, mascots have the power to capture the attention of consumers and leave a lasting impression.

One of the key benefits of using mascots in graphic design is that they can help to humanize a brand. Mascots can be designed to have personality traits and characteristics that resonate with the target audience, making the brand more relatable and approachable. This can help to build trust and loyalty among customers, as they feel a connection to the brand's mascot.

Mascots can also be used to convey a brand's message in a fun and engaging way. By incorporating humor, storytelling, or a unique visual style, mascots can help to communicate a brand's values and mission in a way that is memorable and impactful. This can be particularly effective in marketing campaigns, where the goal is to capture the attention of consumers and leave a lasting impression.

In addition to their promotional and branding purposes, mascots can also be used to create a sense of community and belonging among fans and customers. By creating a mascot that represents the brand's values and personality, fans can feel a sense of pride and ownership in the brand, and this can lead to increased engagement and loyalty.

Overall, the use of mascots in contemporary graphic design is a powerful tool that can help to sell, promote, and brand a variety of products and organizations. Whether it's a simple and playful character or a sophisticated and current robot, mascots have the ability to capture the attention of consumers and leave a lasting impression. As graphic designers continue to explore the possibilities of mascots, we can expect to see even more innovative and creative uses of these delightful characters in the future.

Weight: 618g
Dimension: 186 x 248 x 17 (mm)
ISBN-13: 9781915392046