Melvin L. DeFleur,Margaret H. DeFleur
Mass Communication Theories: Explaining Origins, Processes, and Effects
Mass Communication Theories: Explaining Origins, Processes, and Effects
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Couldn't load pickup availability
Excellent- More about Mass Communication Theories: Explaining Origins, Processes, and Effects
The textbook provides a comprehensive overview of mass communication theories, their origins, and empirical supports in psychology, sociology, political science, and philosophy. It breaks complex theories down into five or six interlinked basic propositions and includes up-to-date research, improved coverage, expanded treatments, contemporary and social media examples, chapter discussion questions, and informative charts and figures. It serves as an accessible core text for undergraduate and graduate courses.
Format: Hardback
Length: 356 pages
Publication date: 03 May 2022
Publisher: Taylor & Francis Ltd
The second edition of this groundbreaking textbook offers a comprehensive exploration of mass communication theories, their historical roots, and empirical foundations across psychology, sociology, political science, and philosophy. Each chapter presents a distinct theory, elucidating its fundamental framework in straightforward, formal language, and offering a concise overview of the research studies and scholarly writings that shaped it. By breaking down complex theories into five or six interconnected core propositions, the book ensures that students can readily grasp and comprehend these concepts. This revised edition incorporates the latest research findings, enhanced coverage of all presented theories, expanded discussions of key concepts such as cultivation theory, the spiral of silence, and framing, contemporary and social media examples, chapter discussion questions, and informative charts and figures. Serving as an essential core text for undergraduate and graduate courses in Mass Communication, Communication Theory, and Communication and Society, this textbook provides a comprehensive and accessible guide to the study of mass communication.
Weight: 834g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367538392
Edition number: 2 ed
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Canada, France, Ireland, Italy, Germany, Spain, Netherlands, New Zealand and the United States of America.
- Delivery times: within 5 - 20 business days when ordering to France, Germany, Ireland, Spain, Canada and the United States. Up to 30 business days for Australia and New Zealand.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for international orders.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
