Mass Communications and Media Studies: An Introduction

Format: Paperback / softback
Length: 336 pages
Publication date: 17 May 2018
Publisher: Bloomsbury Publishing Plc

Mass Communications and Media Studies: An Introduction, 2nd edition, is a comprehensive yet concise exploration of the rich history of mass communication media. Spanning twelve chapters, this text serves as a valuable resource for both students and instructors, offering a comprehensive yet concise survey of the current state and future prospects of these mediums. Retaining the successful organization of its predecessor, Peyton Paxson writes in an accessible and well-organized manner, catering to the diverse needs of both learners and educators.

Each chapter begins with a comprehensive list of the key issues and trends related to the chapter's topic, providing a valuable framework for understanding the subject matter. Following this, Paxson offers a brief historical overview, detailing the evolution and development of the topic at hand. This is followed by a detailed examination of the current state of the medium, encompassing its strengths, challenges, and emerging trends. Additionally, the text provides insightful predictions for the future of mass media, offering valuable insights into the potential directions and developments that may shape the industry.

Furthermore, Paxson includes an assessment of career opportunities within the field, highlighting the various roles and responsibilities associated with mass communication and media studies. This section is particularly useful for students seeking to explore potential career paths and gain a better understanding of the job market. To encourage critical thinking and engagement, the 2nd edition includes discussion questions for each chapter. These questions encourage students to reflect on the material covered and apply their knowledge to real-world scenarios, fostering a deeper understanding of the subject matter.

In addition to updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, such as crowdsourcing, going viral, interactive advertising, TV industry consolidation, the internet of things, conflicting ideas of net neutrality, and their ongoing implications in a more connected world. By incorporating these discussions, the text remains relevant and timely, reflecting the ever-evolving landscape of mass communication and media studies.

Overall, Mass Communications and Media Studies: An Introduction, 2nd edition, is an essential resource for anyone interested in understanding the history, current state, and future prospects of mass communication media. With its accessible writing style, comprehensive coverage, and relevant contemporary issues, this text serves as a valuable tool for students, educators, and professionals alike.

Weight: 558g
Dimension: 155 x 228 x 21 (mm)
ISBN-13: 9781501329982
Edition number: 2 ed