The book explores mass customization from various perspectives, offering advancements in product design, assembly and supply chain processes, variety-induced complexity models, complexity management, marketing tools, information systems, and sustainability assessment. It aims to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.

Format: Paperback / softback
Length: 314 pages
Publication date: 31 March 2021
Publisher: Taylor & Francis Ltd

Mass customization is a manufacturing and marketing strategy that involves designing, manufacturing, and delivering products that are tailored to individual customer requirements. This book brings together original contributions from designers, manufacturers, and customers to explore advancements in product design, assembly and supply chain processes, variety-induced complexity models, complexity management, marketing tools, information systems, and critical success factors of mass customization. It also focuses on the use of product configurators in practice and sustainability assessment for mass customization strategy. The aim is to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.

Mass Customization: A Comprehensive Guide for Designers, Manufacturers, and Customers

Mass customization is a manufacturing and marketing strategy that involves designing, manufacturing, and delivering products that are tailored to individual customer requirements. This book brings together original contributions from designers, manufacturers, and customers to explore advancements in product design, assembly and supply chain processes, variety-induced complexity models, complexity management, marketing tools, information systems, and critical success factors of mass customization. It also focuses on the use of product configurators in practice and sustainability assessment for mass customization strategy. The aim is to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.

Product Design for Mass Customization

Product design for mass customization involves creating products that can be easily customized to meet individual customer needs. This requires a deep understanding of customer preferences, behaviors, and requirements. Designers must also consider the manufacturing process, supply chain, and logistics to ensure that the products can be produced and delivered efficiently and cost-effectively. Product design for mass customization can be achieved through various techniques, such as modular design, configurable design, and additive manufacturing. Modular design involves creating products that can be easily assembled and disassembled, while configurable design allows customers to customize the product to their specific requirements. Additive manufacturing involves creating products by adding layers of material to create a final product. This technique can be used to create products that are complex and customized, but it can also be expensive and time-consuming.

Assembly and Supply Chain Processes for Mass Customization

Assembly and supply chain processes for mass customization involve creating products that can be assembled and delivered efficiently and cost-effectively. This requires a deep understanding of the manufacturing process, supply chain, and logistics. Designers must also consider the variety-induced complexity models to ensure that the products can be produced and delivered efficiently and cost-effectively. Variety-induced complexity models involve analyzing the impact of product variety on the manufacturing process, supply chain, and logistics. This can help designers identify potential bottlenecks and develop strategies to mitigate them. Complexity management involves managing the complexity of the manufacturing process, supply chain, and logistics. This can be achieved through various techniques, such as lean manufacturing, Six Sigma, and supply chain management. Lean manufacturing involves reducing waste and improving efficiency, while Six Sigma involves reducing defects and improving quality. Supply chain management involves managing the flow of materials and information throughout the supply chain. This can be achieved through various techniques, such as inventory management, transportation management, and logistics management.

Variety-Induced Complexity Models for Mass Customization

Variety-induced complexity models for mass customization involve analyzing the impact of product variety on the manufacturing process, supply chain, and logistics. This can help designers identify potential bottlenecks and develop strategies to mitigate them. Complexity management involves managing the complexity of the manufacturing process, supply chain, and logistics. This can be achieved through various techniques, such as lean manufacturing, Six Sigma, and supply chain management. Lean manufacturing involves reducing waste and improving efficiency, while Six Sigma involves reducing defects and improving quality. Supply chain management involves managing the flow of materials and information throughout the supply chain. This can be achieved through various techniques, such as inventory management, transportation management, and logistics management.

Complexity Management for Mass Customization

Complexity management for mass customization involves managing the complexity of the manufacturing process, supply chain, and logistics. This can be achieved through various techniques, such as lean manufacturing, Six Sigma, and supply chain management. Lean manufacturing involves reducing waste and improving efficiency, while Six Sigma involves reducing defects and improving quality. Supply chain management involves managing the flow of materials and information throughout the supply chain. This can be achieved through various techniques, such as inventory management, transportation management, and logistics management.

Marketing Tools for Mass Customization

Marketing tools for mass customization involve creating marketing campaigns that are tailored to individual customer needs. This requires a deep understanding of customer preferences, behaviors, and requirements. Marketing tools for mass customization can be achieved through various techniques, such as social media marketing, email marketing, and content marketing. Social media marketing involves using social media platforms to promote products and services. Email marketing involves sending emails to customers to promote products and services. Content marketing involves creating and distributing content that is relevant to customers. Marketing tools for mass customization can be used to increase brand awareness, drive sales, and improve customer satisfaction.

Information Systems to Support Decision-Making for Mass Customization

Information systems to support decision-making for mass customization involve creating systems that can provide real-time information about the manufacturing process, supply chain, and logistics. This can help designers and manufacturers make informed decisions about product design, assembly, and supply chain processes. Information systems to support decision-making for mass customization can be achieved through various techniques, such as data analytics, machine learning, and artificial intelligence. Data analytics involves analyzing data to identify patterns and trends. Machine learning involves using machine learning algorithms to make predictions. Artificial intelligence involves using artificial intelligence algorithms to make decisions. Information systems to support decision-making for mass customization can be used to improve efficiency, reduce waste, and improve quality.

Critical Success Factors for Mass Customization

Critical success factors for mass customization involve creating a culture of innovation, collaboration, and customer focus. This requires a deep understanding of customer preferences, behaviors, and requirements. Critical success factors for mass customization can be achieved through various techniques, such as customer feedback, employee training, and process improvement. Customer feedback involves collecting feedback from customers to identify areas for improvement. Employee training involves training employees to provide excellent customer service. Process improvement involves identifying and implementing process improvements to improve efficiency, reduce waste, and improve quality.

Use of Product Configurators in Practice for Mass Customization

Product configurators are software tools that allow customers to customize products to their specific requirements. Product configurators can be used in a variety of industries, such as automotive, electronics, and furniture. Product configurators can be used to increase sales, reduce waste, and improve customer satisfaction. Product configurators can be used to create products that are complex and customized, but they can also be expensive and time-consuming. Product configurators must be designed to be easy to use and intuitive. Product configurators must also be able to handle large amounts of data. Product configurators must also be able to provide real-time information about the manufacturing process, supply chain, and logistics. Product configurators must also be able to integrate with other systems and software. Product configurators must also be able to be updated and maintained over time. Product configurators must also be able to be used in a variety of languages and cultures. Product configurators must also be able to be used in a variety of devices and platforms. Product configurators must also be able to be used in a variety of environments.

Sustainability Assessment for Mass Customization Strategy

Sustainability assessment for mass customization strategy involves analyzing the environmental, social, and economic impact of mass customization. This can help designers and manufacturers make informed decisions about product design, assembly, and supply chain processes. Sustainability assessment for mass customization strategy can be achieved through various techniques, such as life cycle analysis, carbon footprint analysis, and social impact assessment. Life cycle analysis involves analyzing the environmental impact of a product throughout its life cycle. Carbon footprint analysis involves analyzing the carbon footprint of a product. Social impact assessment involves analyzing the social impact of a product. Sustainability assessment for mass customization strategy can be used to improve efficiency, reduce waste, and improve quality. Sustainability assessment for mass customization strategy can also be used to improve brand reputation and customer loyalty. Sustainability assessment for mass customization strategy can also be used to comply with environmental regulations and standards. Sustainability assessment for mass customization strategy can also be used to attract new customers and retain existing customers. Sustainability assessment for mass customization strategy can also be used to improve the overall sustainability of the manufacturing and marketing industry.

Conclusion

Mass customization is a manufacturing and marketing strategy that involves designing, manufacturing, and delivering products that are tailored to individual customer requirements. This book brings together original contributions from designers, manufacturers, and customers to explore advancements in product design, assembly and supply chain processes, variety-induced complexity models, complexity management, marketing tools, information systems, and critical success factors of mass customization. It also focuses on the use of product configurators in practice and sustainability assessment for mass customization strategy. The aim is to disseminate current developments and approaches for further theoretical investigation and practical applications of mass customized manufacturing systems.

Weight: 612g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367782528