Masters of Scale: Surprising truths from the world's most successful entrepreneurs

The key to scaling a successful business is an entrepreneurial mindset, which can be cultivated. Reid Hoffman (founder of LinkedIn, investor at Greylock) and Masters of Scale's executive producers offer a rare window into the entrepreneurial mind, sharing surprising, never-before-told stories from leaders of iconic companies and disruptive startups. They distill their collective insights into counterintuitive principles that anyone can use to find a winning idea and turn it into a scalable venture.

Format: Paperback / softback
Length: 304 pages
Publication date: 01 June 2023
Publisher: Transworld Publishers Ltd

What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn't talent, network, or strategy. It's an entrepreneurial mindset—and that mindset can be cultivated.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the counterintuitive secrets behind the most extraordinary success stories of our times.

Here, Hoffman teams up with Masters of Scale's executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft, as well as the bold, disruptive startups—from 23andMe to TaskRabbit, from the Black List to the Bevel razor—solving the problems of the twenty-first century.

Through vivid storytelling and straightforward analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a squirmy no? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place?

(Answer: Yes. But you have to do the work to keep your profits and values aligned.)

Weight: 214g
Dimension: 127 x 197 x 22 (mm)
ISBN-13: 9780552178297