Measuring the Impact of Online Media on Consumers, Businesses and Society

This empirical thesis examines the impact of sentiments in online media on consumers, businesses, and society, and how knowledge of these correlations can be used in various applications. The results show that sentiment data can be employed to complement and approximate survey data in areas such as tourism demand, consumer confidence, and media biases. The cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as filter bubbles. The descriptive statistics reveal important information on sentiment developments across countries. The thesis emphasizes the importance of understanding the media landscape dominated by negative news and its implications for consumers, businesses, and society.

Format: Paperback / softback
Length: 282 pages
Publication date: 03 March 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

This empirical thesis delves into the profound impact of sentiments expressed in online media on consumers, businesses, and society as a whole. By examining the intricate relationships between these sentiments and various outcomes, it aims to uncover valuable insights that can be applied across a wide range of applications.

The findings of this study reveal that sentiment data holds immense potential for use in diverse fields. It can serve as an intriguing new explanatory variable, complementing and approximating survey data in areas such as tourism demand, consumer confidence, and many others. In particular, the cross-country sentiment analysis provides insightful information on media biases, the reporting of alternative truths, and the formation of filter bubbles in different countries.

In addition to quantitative comparisons, the descriptive statistics shed light on the evolving sentiment trends across different nations. This research not only offers intriguing findings for practical applications but also highlights the urgent need for awareness of a media landscape that is increasingly dominated by negative news. Recognizing this reality is crucial, as it underscores the importance of responsible and ethical media practices in shaping public opinion and promoting a more informed and balanced perspective.

Furthermore, this thesis serves as a call to action for individuals, businesses, and society as a whole. It emphasizes the need for proactive measures to navigate the media landscape effectively and promote positive narratives. By leveraging the power of sentiment analysis and adopting responsible media practices, we can create a more inclusive and informed society that benefits everyone.

In conclusion, this empirical thesis provides a comprehensive analysis of the impact of sentiments in online media on consumers, businesses, and society. By uncovering the correlations between these sentiments and various outcomes, it offers valuable insights that can be applied across a wide range of applications. It also highlights the importance of awareness, responsible media practices, and proactive measures to navigate the media landscape effectively and promote positive narratives. As we navigate the digital age, it is crucial that we embrace the potential of sentiment analysis to create a more informed and inclusive world.

Weight: 414g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658367282
Edition number: 1st ed. 2022