Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

The media industry is facing several challenges, including the rise of social media, the crisis of refinancing, the 'misinformation epidemic, and the changing role of legacy media. This book focuses on permanent change management in the media and related industries, providing insights into the most common and crucial phenomena of media and change management in general, as well as revealing some specific issues brought about by technical and social innovations. It serves as a useful guide for researchers, students, and practitioners.

Format: Paperback / softback
Length: 501 pages
Publication date: 17 February 2023
Publisher: Springer Nature Switzerland AG

Change management is profoundly influenced by a wide range of environmental, social, political, and technological factors, not just on a global scale but also through convergence, which aids in our understanding of change over the past decades. The media industry, in particular, faces numerous challenges, including the rise of social media, the crisis of refinancing, particularly for quality news media, the 'misinformation epidemic, and the evolving role of legacy media. Additionally, the evolving nature of media usage and communication, the emergence of produsage and influencers, the role of intermediaries and their personalized algorithmic content, data privacy and privacy management, and the "new responsibilities" of companies, such as sustainability, agility, and resilience, all play significant roles in shaping the industry.

This book specifically focuses on permanent change management in the media and related industries. It offers valuable insights into the most common and crucial phenomena of media and change management in general, while also shedding light on some more specific issues arising from technical and social innovations. The authors broaden the scope of media management beyond its traditional confines within the industry to encompass the management of various media forms. This book serves as a valuable resource for researchers, students, and practitioners alike, as they all grapple with the impact of change processes.

The rise of social media has had a profound impact on the media industry, transforming the way news and information are consumed and shared. Social media platforms have provided a new avenue for individuals and organizations to express their opinions, engage with others, and disseminate information quickly and widely. However, this has also led to concerns about the spread of misinformation and the rise of fake news. The crisis of refinancing, particularly for quality news media, has been another significant challenge facing the industry. With the decline in advertising revenue and the rise of digital media, many news organizations have struggled to finance their operations, leading to cutbacks in staff and content quality. The 'misinformation epidemic' has further exacerbated this problem, as false or misleading information can spread rapidly on social media and have serious consequences for public opinion and political discourse.

The evolving role of legacy media has also been a significant factor in shaping the media industry. Traditional print and broadcast media have been challenged by the rise of digital media, which has led to a decline in readership and viewership. However, legacy media outlets have also adapted to the changing landscape by investing in digital platforms and creating new content formats. The changing nature of media usage and communication has also had a profound impact on the industry. With the rise of mobile devices and the internet, consumers are now able to access news and information on the go, and media organizations need to adapt to this changing behavior to remain relevant. The emergence of produsage and influencers has also changed the way media is consumed and shared. Produsage refers to the practice of individuals creating and sharing their own content, often using social media platforms. Influencers are individuals who have a large following on social media and can influence the opinions and behavior of their followers. The role of intermediaries and their personalized algorithmic content has also become increasingly important in the media industry. Intermediaries, such as search engines and social media platforms, use algorithms to personalize the content that users see based on their interests and preferences. This can lead to the spread of biased or misleading information, as algorithms may prioritize content that is more sensational or clickbait than informative.

Data privacy and privacy management have also become critical issues in the media industry. With the increasing amount of personal data collected and shared online, there is a growing concern about the potential for misuse and exploitation. Media organizations need to ensure that they are collecting and using personal data responsibly and that they are transparent about their practices. The "new responsibilities" of companies, such as sustainability, agility, and resilience, have also become increasingly important in the media industry. As concerns about climate change and social inequality grow, media organizations are under pressure to adopt sustainable practices and to be responsive to changing market conditions.

In conclusion, the media industry is facing a complex and rapidly evolving landscape, driven by a wide range of environmental, social, political, and technological factors. The rise of social media, the crisis of refinancing, the 'misinformation epidemic, and the evolving role of legacy media are just some of the challenges facing the industry. This book provides valuable insights into the most common and crucial phenomena of media and change management in general, while also shedding light on some more specific issues brought about by technical and social innovations. By broadening the scope of media management beyond its traditional confines, the book serves as a useful resource for researchers, students, and practitioners alike, as they all grapple with the impact of change processes.

Weight: 777g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030866822
Edition number: 1st ed. 2022