Media and Digital Management

This book is a short, foundational volume on media management that covers the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. It explains the major functions of management, such as creating a media product, harvesting the product, and controlling the loop. It is designed to help those aiming to join the media and digital sector become creative managers and managerial creatives, making them more knowledgeable, less blinded by hype, more effective, and more responsible.

Format: Paperback / softback
Length: 479 pages
Publication date: 21 February 2019
Publisher: Springer International Publishing AG

The media and digital sector is a dynamic and rapidly evolving field, requiring successful managers and entrepreneurs to possess a unique blend of creativity, innovation, and performance. In addition to a deep understanding of management principles and tools, individuals must also be able to adapt to the ever-changing landscape of this industry. This book, aimed specifically at the college market, serves as a concise and foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector.

The book's chapters cover a wide range of topics, including but not limited to:

1. Creating a Media Product: This chapter explores the process of financing projects, managing technology, human resources, production operations, intellectual assets, and government relations. It provides a jargon-free and non-technical approach to understanding the key functions of management in the media industry.

2. Harvesting the Product Created: This chapter focuses on market research, marketing, pricing, and distribution. It provides insights into the strategies and techniques used to maximize the value of media products and reach target audiences effectively.

3. The Control Loop: This chapter delves into media accounting and strategy planning. It emphasizes the importance of measuring and evaluating performance, making data-driven decisions, and developing long-term strategies to sustain success in the media and digital sector.

Throughout the book, the authors aim to provide a comprehensive and practical guide for those aspiring to pursue a career in the media and digital field. They offer valuable insights and strategies that will help individuals become more knowledgeable, less blinded by hype, more effective, and more responsible in their roles. Whether you are a recent graduate or an experienced professional looking to expand your skills and knowledge, this book is an indispensable resource for anyone seeking to succeed in the media and digital sector.

Weight: 902g
Dimension: 255 x 179 x 29 (mm)
ISBN-13: 9783319713441
Edition number: 1st ed. 2018