Sathya PrakashElavarthi,Sunitha Chitrapu
Media Economics and Management
Media Economics and Management
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- More about Media Economics and Management
This book is about media economics and management in India, covering key concepts, applications, and data analysis for students, researchers, and professionals. It is a comprehensive resource for understanding the media industry in India.
\n Format: Paperback / softback
\n Length: 134 pages
\n Publication date: 28 September 2021
\n Publisher: Taylor & Francis Ltd
\n
The field of media economics and media management in India is a rapidly evolving and emerging area within the broader realm of mass communication and journalism. This comprehensive book aims to play a pivotal role in formalizing and expanding this specialized domain in India.
The book offers a comprehensive and in-depth exploration of the fundamental principles and concepts of media economics and management in India. It provides a thorough understanding of key terms, theories, and frameworks related to media economics and management, elucidating their practical applications and analyzing relevant data for post-graduate and undergraduate students.
Designed with accessibility in mind, this guide serves as an invaluable resource for students, researchers, and educators in the fields of media and communication studies, media economics and management, media industries, creative industries, advertising industries, political studies, sociology, and related disciplines. It offers a foundational understanding of the basic principles and concepts of media economics and management in India, complemented by illustrations from both Indian and global media industries.
By providing a comprehensive and interdisciplinary approach, this book equips readers with the knowledge and tools necessary to navigate the complex landscape of the media and advertising industries in India. It serves as a valuable reference for professionals seeking to enhance their expertise and contribute to the growth and development of this dynamic sector.
\n Weight: 248g\n
Dimension: 152 x 234 x 13 (mm)\n
ISBN-13: 9781032057996\n \n
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