Media Engagement

A textbook that provides an original perspective on the debate surrounding political media and entertainment, combining work on political media and entertainment with an emphasis on social media. It is ideal for undergraduate courses exploring media audiences, media industries, social media, and society, and political engagement, with each chapter including case studies from around the world.

Format: Paperback / softback
Length: 188 pages
Publication date: 30 September 2022
Publisher: Taylor & Francis Ltd

A comprehensive and captivating textbook designed specifically for students, offering a fresh and insightful perspective on a topic that has been the subject of extensive industry and scholarly discourse. This textbook seamlessly blends insights into political media and entertainment, with a particular focus on social media, making it an invaluable resource for a wide array of undergraduate courses. Particularly suited for those delving into the realms of media audiences, media industries, social media, and society, as well as political engagement, this textbook provides a rich and multifaceted understanding of the complex dynamics at play in the modern media landscape.

To enhance the learning experience, each chapter is accompanied by a concise introduction that provides a foundational understanding of the topic. This is followed by a conclusion that summarizes the key points discussed, highlighting their relevance and applicability. The text is further enriched with subheadings that break down the content into manageable sections, making it easier for students to grasp and retain the information. Additionally, a diverse range of international case studies is included, showcasing real-world applications of the chapter's concepts and demonstrating how they can be applied to media engagement analysis.

By incorporating a blend of theoretical frameworks, empirical research, and practical examples, this textbook offers students a comprehensive and holistic understanding of the field. It equips them with the tools and knowledge necessary to navigate the rapidly evolving media landscape, analyze media content, and engage with the media in meaningful and informed ways. Whether you are a student of media studies, communication, or politics, this textbook is an essential resource that will deepen your understanding of the complex interplay between media, society, and politics.

Weight: 370g
Dimension: 198 x 129 (mm)
ISBN-13: 9781032016610