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Jacinta Mwende Maweu

Media, Ethnicity, and Electoral Conflicts in Kenya

Media, Ethnicity, and Electoral Conflicts in Kenya

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Media,Ethnicity,and Electoral Conflicts in Kenya explores the relationship between the media, ethnicity, and electoral conflicts in Kenya, arguing that the mainstream media and new media play a central role in weaponizing ethnicity.

Format: Hardback
Length: 128 pages
Publication date: 14 March 2022
Publisher: Lexington Books



Media, Ethnicity, and Electoral Conflicts in Kenya


In Kenya, the media, ethnicity, and electoral conflicts have a complex and multifaceted relationship that plays a significant role in shaping the country's political landscape. This book, authored by Jacinta Mwende Maweu, delves into the intricate dynamics between these three elements and their impact on electoral processes and outcomes.


Ethnicity is a fundamental aspect of Kenyan politics, with different communities holding distinct cultural, linguistic, and religious beliefs. This diversity has often been a source of tension and conflict, particularly during elections. The media, as a powerful tool for communication and dissemination of information, plays a crucial role in shaping public perception and influencing political outcomes.


Maweu examines the place of ethnicity in Kenyan politics and identifies the key drivers of electoral conflicts. She argues that while there are many factors that can affect an electoral process and result in conflict and violence, the role of the mainstream media and new media is central. The mainstream media, through its coverage of elections and political events, has the power to shape public opinion and influence political outcomes. On the other hand, new media, such as social media and mobile phones, has provided a platform for marginalized communities to voice their grievances and mobilize support.


Maweu illustrates through various arguments that politicians in Kenya and other deeply divided societies in Africa have continued to use mainstream and new digital media to weaponize ethnicity as they invoke issues of belonging, inclusion, and exclusion. By examining the role of both traditional and digital media in electoral conflicts, this book makes a significant contribution to the ongoing academic debate on the role of media in elections and electoral conflicts in Kenya and Africa.


The book explores the ways in which the media can exacerbate ethnic tensions and contribute to electoral conflicts. It examines the ways in which media outlets can frame and report election-related events in a way that perpetuates stereotypes and reinforces divisions between communities. It also looks at the role of social media in amplifying these tensions and facilitating the spread of misinformation and hate speech.


Furthermore, the book examines the ways in which political parties and candidates use the media to appeal to different ethnic groups and mobilize support. It explores the strategies used to create and maintain ethnic identities and the ways in which these identities can be used to gain political advantage.


In conclusion, Media, Ethnicity, and Electoral Conflicts in Kenya is a valuable resource for scholars, researchers, and policymakers interested in understanding the complex dynamics between the media, ethnicity, and electoral conflicts in Kenya and Africa. By examining the role of both traditional and digital media in these conflicts, the book provides insights into the ways in which these elements can shape political outcomes and contribute to social unrest. It calls for greater media accountability and responsible reporting to ensure that the media plays a constructive role in promoting peaceful and inclusive electoral processes.

Weight: 348g
Dimension: 160 x 236 x 18 (mm)
ISBN-13: 9781793612359

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