Alex Connock
Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age
Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age
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This textbook is a comprehensive and technology-focused core textbook for advanced undergraduate and postgraduate Media Management and Media,Entertainment and Technology programmes, exploring the transformation impact of AI technologies on the media business through real-life case studies and pedagogical features.
Format: Hardback
Length: 336 pages
Publication date: 18 November 2022
Publisher: Taylor & Francis Ltd
A comprehensive and cutting-edge core textbook designed specifically for advanced undergraduate and postgraduate programs in Media Management and Media, Entertainment, and Technology, which are highly sought-after globally. This textbook delves deep into the transformative impact of Artificial Intelligence (AI) technologies on all major sectors of the media business, both in the private and public sectors.
To illustrate the practical application of theoretical concepts, the book incorporates forty real-life and geographically diverse case studies, showcasing how theory translates into practice. Additionally, pedagogical features such as theory-focused textboxes, key learning points, reflective questions, and chapter summaries are included to enhance the learning experience and aid in understanding the material.
This textbook is an essential resource for students seeking to gain a comprehensive understanding of the rapidly evolving media landscape, equipped with the latest technologies and strategies to succeed in the industry. Whether you are a media professional, entrepreneur, or aspiring student, this book will provide you with the knowledge and tools you need to thrive in the ever-changing media world.
Weight: 800g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032100951
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