Media, Minorities, and Meaning: A Critical Introduction

This book explores how American mass media presents Otherness, such as gender, race, sex, and disabilities, in terms of prejudice, discrimination, and oppression. It aims to raise awareness of the foundations of historically-based inequities and expose how the construction of people as Others contributes to their marginalization.

Format: Hardback
Length: 450 pages
Publication date: 02 May 2023
Publisher: Peter Lang Publishing Inc

This comprehensive book delves into the intricate portrayal of Otherness in American mass media, encompassing advertising, and explores the profound psychological, social, and economic implications of this representation. Through a mythological lens, the author uncovers the underlying beliefs that perpetuate prejudice, discrimination, and oppression, shedding light on the systemic inequalities that exist in the American social, cultural, and economic landscape. By examining the ways in which mass media, popular culture, and advertising perpetuate stereotypes and construct individuals as Others, the book aims to raise awareness about the detrimental effects of these representations on marginalized communities. Written in an accessible and engaging style, the book includes student-friendly discussion questions and valuable resources, making it an ideal choice for upper-level undergraduate and postgraduate courses.

The book begins by examining the historical roots of Otherness in American society, tracing the ways in which cultural norms and stereotypes have been perpetuated through media and popular culture. It highlights the ways in which these representations have contributed to the marginalization and oppression of individuals based on their gender, race, sex, disabilities, and other markers of difference. The author then delves into the psychological mechanisms that underpin these beliefs, exploring how media content shapes perceptions and attitudes toward Others.

The book also examines the social and economic consequences of Otherness, exploring how it perpetuates inequality and discrimination in various aspects of life, such as employment, education, and healthcare. It sheds light on the ways in which media representations contribute to the perpetuation of stereotypes and biases, leading to unfair treatment and limited opportunities for marginalized individuals.

To address these issues, the book offers practical strategies for promoting diversity and inclusivity in media and popular culture. It encourages readers to critically analyze media content and challenge stereotypes and biases when they encounter them. It also provides resources for educators and activists to use in teaching and advocacy efforts to promote diversity and inclusivity in media and society.

In conclusion, this book is a vital contribution to the field of media studies and social sciences. It provides a comprehensive examination of the portrayal of Otherness in American mass media and explores the profound psychological, social, and economic implications of this representation. By raising awareness about the foundations of historically-based inequities and promoting diversity and inclusivity in media and popular culture, the book aims to contribute to a more equitable and just society.

Weight: 731g
Dimension: 225 x 150 (mm)
ISBN-13: 9781636675152
Edition number: New ed