Media Today: Mass Communication in a Converging World

The eighth edition of Joseph Turows's media textbook uses convergence as a lens to put students at the center of the profound changes in the 21st-century media world. It teaches students to think critically about the role of media and what these changes mean for their lives. The book provides students with the tools they need to understand and critique the media they encounter and consume, with critical expanded coverage of social media, new forms of audio and audiovisual media, and international case studies. The accompanying website has been updated with new student and instructor resources.

Format: Hardback
Length: 508 pages
Publication date: 13 September 2022
Publisher: Taylor & Francis Ltd

This eighth edition of Joseph Turows groundbreaking media textbook, a seminal work in the field, employs convergence as a lens that places students at the forefront of the profound transformations occurring in the 21st-century media landscape. It equips students with the critical thinking skills necessary to analyze the role of media and its implications for their lives. Through its media systems approach, the book delves into the intricate processes of media content creation, distribution, and exhibition in the digital age. It encompasses a wide range of media forms, including news media, video games, social networking, and mobile platforms, providing students with the tools to understand and critique the media they encounter and consume.

The first part of the book provides a comprehensive overview of the media world, while the second section delves deep into key media industries, such as the movie, television, and video game industries. This new edition has been extensively revised and updated to include critical expanded coverage of social media, new forms of both audio and audiovisual media, and international case studies. Additionally, it features updated figures, tables, and pedagogy, including key terms and further activities, making it an invaluable resource for students seeking a comprehensive understanding of media in the digital age.

Media Today serves as an excellent introduction to the world of media in the digital age, catering to students seeking a solid foundation in media studies. Its extensive pedagogical materials, including chapter recaps, recommended readings, and an instructors manual, make it highly teachable and suitable for classroom use. Furthermore, the accompanying website has been updated with new student and instructor resources, further enhancing the learning experience.

For those interested in learning more about the changes in this latest edition, please click on the provided link for further information.

Weight: 1700g
Dimension: 280 x 210 (mm)
ISBN-13: 9780367680329
Edition number: 8 ed