Mediation and Multimodal Meaning Making in Digital Environments

This collection examines how digital communication mediates processes, texts, and practices in contemporary environments, exploring social and semiotic practices, awareness, cognition, identity formation, and the impact on textualities and genres. It is of interest to scholars, researchers, and students in multimodality, digital communication, social semiotics, and media studies.

Format: Paperback / softback
Length: 232 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This comprehensive collection delves into the intricate realm of mediating a diverse array of processes, texts, and practices within contemporary digital environments, utilizing a multimodal theory of communication as its guiding framework. Drawing upon the expertise of esteemed scholars in the field, the book expands upon the notion that any form of digital communication inherently encompasses a rich tapestry of different semiotic modes and resources, serving as a fertile ground for critical reflection on digital mediation from three distinct perspectives.

The first section of the book explores the profound impact of social and semiotic practices on artistic production, cultural heritage, and commerce. It examines how these practices are mediated through digital technologies, shaping the ways in which these domains operate and interact. By examining the nuances of social interactions, cultural representations, and economic transactions in the digital realm, the authors shed light on the complex dynamics that underpin these interactions and their implications for society.

The second section delves into the intricate dynamics of awareness, cognition, and identity formation within participants engaged in digitally mediated communicative processes. It examines how individuals navigate the complexities of mediated communication, including the negotiation of meanings, the construction of identities, and the development of cognitive processes. The authors explore the ways in which digital technologies shape the nature of human interaction, influencing how we perceive and interpret information, form relationships, and engage with others.

The final section of the book examines the profound impact of mediation on shaping new and distinct types of textualities and genres in digital spaces. It explores how digital technologies have facilitated the emergence of new forms of communication, such as social media, online communities, and multimedia storytelling, and how these forms have reshaped the way we produce, consume, and interpret text. The authors examine the ways in which digital mediation influences the structure, content, and meaning of digital texts, and how it contributes to the evolution of literary and cultural practices in the digital age.

This book is a valuable resource for scholars, researchers, and students interested in multimodality, digital communication, social semiotics, and media studies. It offers a comprehensive and interdisciplinary approach to understanding the complex dynamics of mediation in contemporary digital environments, providing insights into the ways in which digital technologies shape our interactions, perceptions, and cultural expressions. By exploring the multifaceted aspects of digital mediation, this book contributes to our understanding of the rapidly evolving digital landscape and its implications for society at large.

Weight: 453g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032126180