Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H)

This new book,Medical Travel: Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. It also addresses the impact of the COVID-19 pandemic on the travel industry and provides tools and cases to help prepare the medical tourism market to recover and provide successful destinations.

Format: Hardback
Length: 476 pages
Publication date: 27 October 2022
Publisher: Apple Academic Press Inc.

This new volume, which complements the editors' earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), delves into the vast array of medical travel services and examines the seamless integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the profound impact the COVID-19 pandemic has had on the travel industry, prompting them to bring together key figures, renowned authors, practitioners, and researchers to create this comprehensive book aimed at preparing the medical tourism market for recovery from the devastating consequences of the pandemic while also providing valuable tools and case studies to shape successful destinations for medical travel.

From chapters on branding to assessing accreditation and post-care quality metrics, Drs. DeMicco, Poorani, and their fellow contributors guide the reader through the critical phases of the medical travel journey: pre-visit, travel, on-site care, discharge, and follow-up care. The authors address critical issues facing medical, health, and wellness travel from both macro and micro perspectives. Presentations of best practices and strategies showcase how some destinations have built, renewed, or engaged various stakeholders to construct or enhance their medical tourism destination.

Medical Travel: Hospitality Bridging Healthcare (H2H) © also showcases best practices and innovative ways of designing and operating a profitable and entrepreneurial practice. Quality issues, aesthetics, and legal issues related to inbound and outbound medical tourism are also presented. The book explores the evolving nature of hospital design and the complex relationship between people and medicine as manifested in the evolving landscape of healthcare.

In conclusion, this groundbreaking volume offers a comprehensive and insightful exploration of the medical travel industry, providing valuable insights and strategies for stakeholders involved in this rapidly growing sector. By addressing the challenges and opportunities presented by the COVID-19 pandemic, it equips readers with the tools they need to navigate the complexities of the medical tourism market and build successful destinations that prioritize the well-being and satisfaction of traveling medical guests.

Weight: 1090g
Dimension: 234 x 156 (mm)
ISBN-13: 9781774637272