Metaphors of Coronavirus: Invisible Enemy or Zombie Apocalypse?

This book explores how language shapes our moral reasoning about the global coronavirus crisis by examining metaphors, metonyms, allegories, and symbols used in public and media communication. It combines metaphor theory with moral foundations theory to analyze how these tropes have contributed to policy formation and communication and critically questions why certain metaphors are used in particular situations.

Format: Paperback / softback
Length: 301 pages
Publication date: 13 November 2021
Publisher: Springer Nature Switzerland AG

This captivating book delves into the profound impact of metaphors, metonyms, allegories, and symbols in shaping our moral reasoning during the global coronavirus crisis. The author skillfully uncovers the rich tapestry of these linguistic devices, shedding light on their role in policy formation and communication. By integrating metaphor theory with moral foundations theory, the author offers a comprehensive analysis of how metaphors have influenced public perception and decision-making. Through a meticulous exploration of historical contexts, the book critically examines the persuasive power of specific tropes and their potential to influence attitudes and behaviors. This interdisciplinary approach, drawing from cognitive linguistics, history, social psychology, and literature, provides a multi-layered and thought-provoking interpretation of the language used to navigate this unprecedented global event. Whether you have a background in these fields or simply have a keen interest in the language that shapes our understanding of the pandemic, this book will captivate and enlighten you.

Weight: 414g
Dimension: 148 x 208 x 24 (mm)
ISBN-13: 9783030851057
Edition number: 1st ed. 2021