Mexican Multinationals: Building Multinationals in Emerging Markets

This book explores the actions and strategies of mid-sized emerging market multinationals to upgrade their capabilities and become successful multinationals, including case studies of Mexican multinationals such as Cemex and Grumasa. It is of interest to researchers, students, consultants, managers, and executives in other emerging markets.

Format: Paperback / softback
Length: 764 pages
Publication date: 24 March 2022
Publisher: Cambridge University Press

Over the past two decades, emerging market multinationals have emerged as a significant force in the global business landscape. This comprehensive book aims to provide a deeper understanding of the actions and strategies employed by firms from mid-sized emerging markets to enhance their capabilities and achieve success as multinational corporations. It stands as the first comprehensive exploration of Mexican multinationals, commonly referred to as "Multimexicans." These include some of the world's leading firms, such as Cemex, a prominent construction materials producer, and Grumasa, a renowned tortilla maker. Additionally, there are smaller yet innovative companies like Kidzania, a theme park, and Cinepolis, a cinema multicomplex. This extensive analysis features case studies authored by local industry experts covering a diverse range of twenty-two industries. The insights and lessons derived from these case studies will be valuable to researchers, students, consultants, managers, and executives of firms in other emerging markets seeking to upgrade their capabilities and expand their operations abroad.

Over the past two decades, emerging market multinationals have emerged as a significant force in the global business landscape. This comprehensive book aims to provide a deeper understanding of the actions and strategies employed by firms from mid-sized emerging markets to enhance their capabilities and achieve success as multinational corporations. It stands as the first comprehensive exploration of Mexican multinationals, commonly referred to as "Multimexicans." These include some of the world's leading firms, such as Cemex, a prominent construction materials producer, and Grumasa, a renowned tortilla maker. Additionally, there are smaller yet innovative companies like Kidzania, a theme park, and Cinepolis, a cinema multicomplex. This extensive analysis features case studies authored by local industry experts covering a diverse range of twenty-two industries. The insights and lessons derived from these case studies will be valuable to researchers, students, consultants, managers, and executives of firms in other emerging markets seeking to upgrade their capabilities and expand their operations abroad.

Weight: 1007g
ISBN-13: 9781108456104
Edition number: New ed