Microbreweries, Nanobreweries, and Brewpubs: Histories of 241 American Craft Beer Companies

The American beer market in the mid-1980s was dominated by imports and major domestic beers, but microbreweries emerged and established a foothold, popularizing new styles and setting the stage for a proliferation of nonbreweries. This book explores these microbreweries from an industry outsider's perspective, covering their signature brews, histories, and what it took for them to claim their niches in the marketplace.

Format: Paperback / softback
Length: 277 pages
Publication date: 31 May 2023
Publisher: McFarland & Co Inc

The American beer market in the mid-1980s was quite different from what it is today. Distributors and retailers were skeptical of microbreweries and their new beers, believing that they would not be able to compete with imports. Newer, smaller brewers also had to overcome antiquated laws and strong consumer brand loyalty to major domestic beers. Despite these challenges, microbrewers established a foothold in the American beer market, popularized new and previously underappreciated styles, and set the stage for a massive proliferation of nonbreweries across the country. This book takes a look at these microbreweries from an industry outsider's perspective, exploring a select number of small breweries from around the United States and their signature brews, histories, and what it took for them to claim their niches in the marketplace.

Dimension: 229 x 152 (mm)
ISBN-13: 9781476690858