Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame

This anthology examines the practice and concept of microcelebrity through in-depth interdisciplinary case studies from across the globe, considering developments in global internet governance, platform politics, hybrid forms of celebrity, and the collapsing networks between old and new media. It argues for new perspectives and theories of microcelebrity that take into account colonial geographies, cross-media networks, and gendered aggression in a social media-saturated age.

\n Format: Hardback
\n Length: 200 pages
\n Publication date: 19 November 2018
\n Publisher: Emerald Publishing Limited
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This captivating anthology delves into the intricate world of microcelebrity, employing comprehensive interdisciplinary case studies from across the globe. By extending the theoretical framework of the online celebrity experience, the editors redefine microcelebrity to encompass the evolving dynamics of global internet governance, the emergence of platform politics, the fusion of hybrid celebrity forms, and the dissolution of traditional media networks. The chapters analyze diverse experiences across Asia, Europe, Latin America, and Australia, shedding light on microcelebrities at various stages of their careers, from novice enthusiasts to seasoned influencers. Through their analysis, the authors advocate for fresh perspectives and theories of microcelebrity that account for colonial geographies, interconnected cross-media networks between influencers and legacy media, as well as the gendered aggression and political discourses prevalent in the age of social media saturation. This volume holds immense value for students and scholars engaged in the study of microcelebrity, social media, digital labor, creative industries, and internet culture.

\n Weight: 410g\n
Dimension: 162 x 238 x 18 (mm)\n
ISBN-13: 9781787567504\n \n