Richard B.McKenzie,Dwight R.Lee
Microeconomics for MBAs: The Economic Way of Thinking for Managers
Microeconomics for MBAs: The Economic Way of Thinking for Managers
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This textbook is designed for MBA students to develop their economic way of thinking through real-life scenarios and online video tutorials. It covers key economic principles and emphasizes the principal-agent problem to maximize firm profitability. The author team has extensive teaching experience, and the chapters are structured to support learning.
Format: Paperback / softback
Length: 762 pages
Publication date: 29 October 2020
Publisher: Cambridge University Press
This comprehensive textbook, now in its third edition, is designed to develop the economic way of thinking among MBA students, aligning with their career goals. The authors aim to keep the theory and mathematics straightforward, accompanied by real-life scenarios to enhance understanding. The textbook package includes online video tutorials on key concepts and complex arguments, providing additional resources for students. The distinguished author team, with extensive experience teaching microeconomics to MBA students, has crafted this textbook over two decades. The chapters are meticulously structured to support learning, with Part I introducing key economic principles and Part II delving into organizational and incentive issues in management, particularly focusing on solving the principal-agent problem to maximize firm profitability. These lessons are highly relevant to the challenges MBA students will encounter in their future careers. The textbook treats economics and management equally, presenting economics as an integral part of the everyday thinking of business professionals. By adopting this unique approach, students will gain a comprehensive understanding of economic principles and their application in business contexts.
Weight: 1584g
Dimension: 191 x 246 x 40 (mm)
ISBN-13: 9781108747660
Edition number: 3 Revised edition
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