Milkyway Image: Producing Hong Kong Film Genres for Global Consumption

This book investigates the company Milkyway Image using an integrative research framework that combines industrial and discourse analysis, drawing from literature on film studios and production practices. It explores the transition of the Hong Kong film industry to a transnational era, highlighting the complex narrative combining perspectives of different interest groups and the negotiation between compliance and resistance. The meaning of Milkyway's films shifts as they circulate across cultures, and the book reveals how industry and cultural bodies contribute to the discourse surrounding the company. It is a valuable resource for researchers in film and media studies, as well as those interested in Hong Kong cinema and contemporary film culture.

Format: Hardback
Length: 137 pages
Publication date: 02 September 2021
Publisher: Springer Verlag, Singapore

This comprehensive book employs an integrative research framework, seamlessly blending industrial and discourse analysis, to delve into the examination of the Hong Kong-based film production company Milkyway Image. By drawing upon a wealth of literature that explores film studios and the practices of film production, distribution, and reception, the book offers a profound exploration of the company's history, spanning from its establishment in 1996 to the present. The historical trajectory of Milkyway Image serves as a poignant illustration of the transformative journey of the post-return Hong Kong film industry into an era characterized by Hong Kong's integration into a Chinese national context and the globalization of world cinema. It vividly demonstrates that contemporary Hong Kong cinemas transcend a singular narrative and instead emerge as a rich tapestry of perspectives, woven together through a complex interplay of compliance, resistance, negotiation, and contestation. The meanings of Milkyway Image's films undergo a dynamic transformation as they traverse different cultures and are viewed within diverse frameworks, thereby shaping our understanding of Hong Kong cinema within varying contexts and historical configurations.

For scholars and enthusiasts alike in the fields of film and media studies, as well as those with a general interest in Hong Kong cinema, Asian cinema, and contemporary film culture, this book unveils the intricate ways in which a diverse array of industry and cultural bodies have co-created meaning for Milkyway Image. It sheds light on the company's role as a co-creator of the discourse that surrounds it, contributing to a deeper understanding of the complex interplay between industry, culture, and the shaping of cinematic narratives.

In conclusion, this book offers a groundbreaking exploration of Milkyway Image, providing a rich tapestry of insights into the company's history, its contributions to Hong Kong cinema, and the broader implications of its role in the global film industry. It serves as a valuable resource for researchers, students, and anyone seeking to understand the dynamic interplay between industry, culture, and the production of meaning in contemporary cinema.

Weight: 386g
Dimension: 163 x 241 x 18 (mm)
ISBN-13: 9789813365773
Edition number: 1st ed. 2021