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Martin Lindstrom

Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit

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  • More about Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit


The TSA allows passengers to board planes with unlimited hand sanitizer, while the 3.4-ounce limit on all other liquids remains in place. Companies have become so entangled in their internal issues and beset by reams of invisible red tape that they have lost sight of their purpose and culture. Martin Lindstrom's book, The Ministry of Common Sense, offers a plan for restoring logic and sanity to companies and people who need it most. It is a must-read for today's executives, managers, and office workers, and provides practical advice for improving our quality of life at work.

Format: Paperback / softback
Length: 256 pages
Publication date: 21 January 2021
Publisher: John Murray Press


During the COVID-19 pandemic, the TSA has allowed passengers to board planes with unlimited amounts of hand sanitizer, while maintaining its 3.4-ounce limit on all other liquids. It feels like you need a chainsaw to pry open your new pair of headphones from their package. Your eighth Zoom meeting of the day keeps freezing, and if you hear "No, wait; no, you go first again," you will implode. But first, you have to sit through an endless PowerPoint presentation that everyone claims they've read - no one has - that could have been summarized in one page.

What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues and beset by reams of invisible red tape (and frozen screens) that they've lost sight of their purpose and culture. Inevitably, we pay the price.

New York Times best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic - and sanity - to the companies and people who need it most. This book is a must-read for today's executives, managers, and office workers, as it is funny, entertaining, and immensely practical.

Essential reading for all of us who feel bogged down in workplace bureaucracy and wish to improve our quality of life at work.

- Arianna Huffington, Founder & CEO, Thrive Global

Anyone who has ever worked in a big corporate structure will be nodding along and underlining every page in this book. Martin Lindstrom offers a plan for eradicating internal nonsense - the sorts of risk-averse protocols and admin tasks that show a company has lost all sight of common sense. There are lots of good examples and farcical anecdotes here.

- Financial Times B.

Weight: 264g
Dimension: 134 x 214 x 26 (mm)
ISBN-13: 9781529332476

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