Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

Mixed Media is a textbook for journalism, advertising, and public relations students that emphasizes ethical and moral decision-making in the communicative landscape. It covers recent ethical theories, technology, citizen journalism, artificial intelligence, virtual reality, power in communicative structures, and public interest, with special attention to key ethical decision-making approaches and concerns in each media industry.

Format: Paperback / softback
Length: 340 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd

Mixed Media serves as a valuable resource for journalism, advertising, and public relations students, equipping them with the essential tools to navigate ethical and moral dilemmas within their respective professional domains. In its fourth edition, this widely acclaimed text delves into the realm of contemporary ethical theories, recognizing and addressing the intricate interplay of factors such as gender, race, ability, and age within the ever-evolving communicative landscape. The author also takes into account the rapid advancements in technology, encompassing topics such as free speech, censorship, cancel culture, and misinformation, while considering their profound impact on online and social media platforms.

To enhance the content's richness and relevance, the text has undergone numerous updates. These include expanded coverage of citizen journalism, the growing integration of artificial intelligence and virtual reality in the media, the examination of power dynamics within communicative structures, and a renewed emphasis on public interest. Furthermore, the examples throughout the book have been refreshed to provide contemporary and illustrative insights.

As with previous editions, this text places a strong emphasis on key ethical decision-making approaches and concerns specific to each media industry. These include the principles of truth-telling, constituent obligations, persuasion versus advocacy, and the respectful treatment of public communication consumers. By providing a comprehensive and interdisciplinary perspective, Mixed Media equips students with the knowledge and skills necessary to make ethical and responsible choices in their professional endeavors.

Whether you are a journalism, advertising, or public relations student, Mixed Media is an indispensable guide for your academic journey. Its comprehensive coverage, insightful analysis, and practical applications make it a must-read for anyone seeking to uphold the highest standards of ethical conduct and professionalism in the media industry.

For further insights and resources, you can visit the author's website at www.j397mediaethics.weebly.com, where you will find lecture notes, case studies, and links to additional reading materials to enrich your understanding of Media and Communication Ethics.

Weight: 526g
Dimension: 153 x 229 x 22 (mm)
ISBN-13: 9781032269610
Edition number: 4 ed