Mixed Methods Perspectives on Communication and Social Media Research

Mixed Methods Perspectives on Communication and Social Media Research is a comprehensive book that examines the current research spectrum of communication and social media (CommSocMed). It highlights research-based themes that mirror qualitative and quantitative methodologies, covering a range of designs and issues. The book will serve as an authoritative reference for mixed methods research in CommSocMed and is relevant for academics, researchers, and students in communication, social media, and social sciences.

Format: Hardback
Length: 280 pages
Publication date: 29 July 2022
Publisher: Taylor & Francis Ltd

Mixed Methods Perspectives on Communication and Social Media Research is a comprehensive and timely book that addresses the evolving landscape of communication and social media (CommSocMed) research. Authored by esteemed professionals with extensive academic and industry experience, the book delves into contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.

The first two sections present the mutually interwoven disciplines of CommSocMed, showcasing a wide range of research designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. These sections provide a comprehensive overview of the diverse approaches employed in studying communication and social media.

The third section serves as a concluding segment, synthesizing all the scholarly contributions presented in the volume. This book will serve as an authoritative reference for mixed methods research in CommSocMed, appealing to academics, researchers, postgraduate students, and undergraduates in communication, social media, and social sciences.

By exploring the intersections between qualitative and quantitative methodologies, Mixed Methods Perspectives on Communication and Social Media Research offers valuable insights into the complex dynamics of contemporary communication and social media. It provides a roadmap for researchers seeking to employ diverse research approaches to understand the multifaceted nature of these phenomena.

The book's multidisciplinary approach and extensive coverage of research designs make it an essential resource for scholars and practitioners alike. It will contribute to the ongoing dialogue and advancement of CommSocMed research, fostering a deeper understanding of the role of communication and social media in shaping our world.

Weight: 730g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032209111