Mixed Methods Perspectives on Communication and Social Media Research

Mixed Methods Perspectives on Communication and Social Media Research is a comprehensive book that examines the current research spectrum of communication and social media (CommSocMed). It highlights research-based themes that mirror qualitative and quantitative methodologies, covering a range of designs and issues. The book will serve as an authoritative reference for mixed methods research in CommSocMed and is relevant for academics, researchers, and students in communication, social media, and social sciences.

Format: Paperback / softback
Length: 280 pages
Publication date: 26 July 2022
Publisher: Taylor & Francis Ltd

Mixed Methods Perspectives on Communication and Social Media Research is a comprehensive and timely book that addresses the evolving research landscape of communication and social media (CommSocMed). Authored by esteemed professionals with extensive academic backgrounds and in-depth industry experience, the book delves into contemporary and pressing issues that intertwine the vast domains of CommSocMed.

The first two sections of the book present the mutually reinforcing disciplines of CommSocMed, showcasing a wide range of research designs, including narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. These sections provide a comprehensive overview of the diverse approaches employed in studying communication and social media.

The third section serves as a concluding segment, synthesizing all the scholarly contributions presented in the volume. This book will serve as an invaluable reference for mixed methods research in CommSocMed, appealing to academics, researchers, postgraduate students, and undergraduates in communication, social media, and social sciences.

By exploring the intersections between qualitative and quantitative methodologies, Mixed Methods Perspectives on Communication and Social Media Research offers a holistic understanding of the complex dynamics within the field. It provides valuable insights into the strengths and limitations of each approach, facilitating the development of more rigorous and interdisciplinary research methodologies.

The book's multidisciplinary approach ensures that it caters to a wide range of interests and backgrounds, making it an essential resource for scholars, practitioners, and policymakers seeking to advance our understanding of communication and social media in today's rapidly changing digital landscape.

Weight: 566g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032209128