Modeling Economic Growth in Contemporary Malaysia

In the current global market, Malaysia faces challenges in sourcing knowledge, skills, and competencies to transform itself into a high-value competitor. The book "Modelling Economic Growth in Contemporary Malaysia" explores various issues related to entrepreneurship, economic, financial, banking, marketing, and human resource, covering diverse industries such as IT, green technology, retail, banking, tourism, and hospitality. It emphasizes the importance of human capital as a competitive advantage and discusses consumer behavioral issues from a marketing perspective.

Format: Hardback
Length: 360 pages
Publication date: 12 February 2021
Publisher: Emerald Publishing Limited

In the ever-evolving global market, characterized by turbulence, volatility, and continuous change, companies must navigate treacherous waters to ensure their survival and prosperity. While Malaysia is making strides in embracing technology, one of its greatest challenges lies in sourcing the knowledge, skills, and competencies required to transform Malaysia into a high-value competitor in the industrial world. To address this pressing need, the latest book in the Entrepreneurship and Global Economic Growth series, titled "Modelling Economic Growth in Contemporary Malaysia," delves into the critical shifts occurring in Malaysian economic sectors and social well-being. Spanning various perspectives, including entrepreneurship, economics, finance, banking, marketing, and human resources, the chapters explore diverse industries such as IT, green technology, retail, banking, tourism, and hospitality, as well as education, logistics, finance, and banking. Recognizing the pivotal role of human capital in fostering competitive advantage, this book sheds light on consumer behavioral issues from a marketing lens, providing a critical examination of how money spending influences choices related to desired products or services. By examining these complex dynamics, "Modelling Economic Growth in Contemporary Malaysia" offers valuable insights and strategies for businesses and policymakers alike, enabling them to navigate the challenges of the global marketplace and thrive in the face of uncertainty.

Weight: 638g
Dimension: 159 x 239 x 32 (mm)
ISBN-13: 9781800438071