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Robin Pade

Moral und kunstliche Intelligenz im Marketing

Moral und kunstliche Intelligenz im Marketing

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  • Condition: Brand new
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  • More about Moral und kunstliche Intelligenz im Marketing

Format: Paperback / softback
Length: 192 pages
Publication date: 23 May 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Konsumentendaten lassen sich zunehmend effektiv mit künstlicher Intelligenz (KI) kombinieren, um die Online Journey kalkuliert zu beeinflussen. Die zweite Forschungsarbeit kombiniert daher Methoden der Ökonometrie und des Natural Language Processing, um Menschenbilder von Managern aus Textdaten (33.407 Earnings Call Transkripte) zu analysieren.


Dimension: 210 x 148 (mm)
ISBN-13: 9783658447922
Edition number: 2024 ed.

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