Morgan – An English Enigma: The Vintage and Classic Years

The book "Morgan - An English Enigma" explores the history of the Morgan Motor Company, from its early cyclecars to iconic British sports cars in the 1960s. It features previously unseen documents and drawings, with 500 images, including many never published before. The story appeals to motoring history enthusiasts, motor sport enthusiasts, and anyone who appreciates fine British sports cars.

Format: Hardback
Length: 304 pages
Publication date: 19 December 2023
Publisher: The Crowood Press Ltd

The Morgan Motor Company, a legendary British automotive manufacturer, has a captivating history that spans from the early days of cyclecars to the iconic sports cars of the Classic period in the 1960s. Founded by H.W. Morgan in 1910, the company defied conventions, weathered economic hardships, and resisted take-over bids, all while maintaining its unique way of hand-crafting "proper cars" out of the historic workshops in the spa town of Malvern.

In "Morgan – An English Enigma," the authors delve into the company's history during the Vintage and Classic periods, benefiting from access to previously unseen documents and drawings. The book features an impressive collection of 500 images, over half of which have never been published before, providing a visual feast for enthusiasts of motoring history, motor sport, and fine British sports cars.

The story of Morgan is a testament to the resilience and determination of its founders and the dedicated team that followed them. From the primitive but successful cyclecars of Edwardian times to the sleek and elegant British sports cars of the Classic period, Morgan has consistently pushed the boundaries of automotive design and engineering. The company's commitment to quality and craftsmanship has earned it a loyal following among automotive enthusiasts worldwide.

One of the key aspects of Morgan's success is its ability to adapt to changing market trends and customer preferences. While other manufacturers were focused on mass production and economies of scale, Morgan remained committed to producing limited numbers of high-quality cars. This approach allowed the company to maintain its exclusivity and appeal to a discerning clientele.

Throughout its history, Morgan has collaborated with renowned designers and engineers, such as Gordon Bashford, Ron Hickman, and Peter Stevens. These partnerships have resulted in some of the most iconic and beautiful sports cars ever produced. The Morgan 4/4, for example, is considered one of the most beautiful cars of all time, with its sleek lines and timeless design.

In addition to its automotive heritage, Morgan has also played a significant role in the development of motor sport. The company's involvement in racing and rallying has helped to promote the brand and its cars to a wider audience. Morgan's participation in events such as the Monte Carlo Rally and the Le Mans 24 Hours has showcased the company's engineering prowess and its ability to compete at the highest level.

Despite facing challenges and setbacks throughout its history, Morgan has remained a symbol of British automotive excellence. The company's commitment to quality, craftsmanship, and innovation has helped to preserve its legacy and ensure its continued success in the future.

In conclusion, "Morgan – An English Enigma" is a must-read for anyone with an interest in motoring history, motor sport, or fine British sports cars. The book provides a comprehensive and captivating account of the Morgan Motor Company's journey from its early days to the present, featuring stunning images and insightful commentary. Whether you are a seasoned automotive enthusiast or a newcomer to the world of classic cars, this book will captivate your imagination and inspire your appreciation for the art of automotive design and engineering.

Weight: 1470g
Dimension: 223 x 289 x 27 (mm)
ISBN-13: 9780719842498