Motorcycle: Design, Art, Desire

The Motorcycle: Desire, Art, Design is a comprehensive exploration of the design, history, and culture of motorcycles, featuring 100 superb examples of motorcycle design from the late 19th century to the present day and beyond.

Format: Hardback
Length: 320 pages
Publication date: 07 December 2020
Publisher: Phaidon Press Ltd

The motorcycle is an iconic symbol of the machine age, and its design, history, and culture have been the subject of intense exploration. Over the years, motorcycles have evolved significantly in terms of engineering and design, adapting to meet the changing needs of individuals for transportation. However, with the impending decline of internal combustion engines and the rise of electric-powered vehicles, the motorcycle industry is undergoing a transformative shift. This shift is driven by new technologies, the need to address climate change, and global social transformations.

The Motorcycle: Desire, Art, Design delves into the captivating evolution of this automotive icon and the culture of desire, freedom, and rebellion that surrounds it. The book showcases a comprehensive collection of 100 superb examples of motorcycle design, spanning from the late 19th century to the present day and even into the realm of future technological innovations. Beautifully illustrated with newly commissioned photography and archival ephemera, this visually arresting survey is sure to captivate design lovers and motorcycle enthusiasts alike.

The motorcycle has long been associated with a sense of adventure, freedom, and rebellion. It has been a vehicle for personal expression, allowing riders to navigate the open road and explore new horizons. The design of motorcycles has reflected this spirit, with sleek and aerodynamic bodies, powerful engines, and innovative features that have pushed the boundaries of what was possible.

Throughout history, motorcycles have played a significant role in shaping popular culture. They have been associated with various subcultures, including motorcycling clubs, biker gangs, and the outlaw motorcycle movement. These subcultures have developed their own unique styles, rituals, and codes of conduct, often reflecting the values and beliefs of their members.

The Motorcycle: Desire, Art, Design explores the intersection of design, culture, and the motorcycle industry. It examines the role that motorcycles have played in shaping fashion, music, and art, and how they have become a symbol of rebellion and freedom for many individuals. The book also delves into the technical aspects of motorcycle design, from the engineering principles that drive their performance to the materials and technologies used in their construction.

In conclusion, The Motorcycle: Desire, Art, Design is an essential and compelling exploration of the design, history, and culture of the motorcycle. It provides a comprehensive and visually arresting survey of this automotive icon, showcasing the evolution of motorcycle design and the culture of desire, freedom, and rebellion that surrounds it. Whether you are a design lover, motorcycle enthusiast, or simply someone interested in the history and evolution of transportation, this book is a must-read.

Weight: 1732g
Dimension: 215 x 276 x 37 (mm)
ISBN-13: 9781838661632