Shulph Ink
Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics
Multidisciplinary Approaches to Contemporary Marketing: Digital Trends, Social Issues and Economics
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Format: Hardback
Length: 287 pages
Publication date: 10 June 2025
Publisher: Springer International Publishing AG
This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031780257
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