Multidisciplinary Perspectives on Cross Border Trade and Business

Cross-border business transactions have become increasingly important due to new norms of doing business, leading to the emergence of multiply business opportunities and challenges. Businesses need to have a wider world view when conducting business across borders, and the future growth of global businesses depends on managing and recruiting global workforces, developing effective international marketing strategies, coordinating global supply chains and operations, introducing innovative sales tactics, and utilizing information technology. This book captures the multi-faceted outlook on international business phenomena, particularly when cross-border businesses were severely affected by the recent pandemic.

Format: Hardback
Length: 335 pages
Publication date: 13 December 2021
Publisher: IGI Global

Cross-border business transactions have gained significant importance in recent years, driven by evolving business norms. This phenomenon has brought about a multitude of business opportunities and posed challenges to various stakeholders. As a global reality, it is imperative for businesses operating across national borders to adopt comprehensive global strategies to remain competitive and survive in the dynamic global environment.

In today's interconnected world, businesses must adopt a broader worldview when conducting business across borders. The future growth of global businesses hinges on several crucial aspects, including the management and recruitment of global workforces, the development of effective international marketing strategies, the coordination of global supply chains and operations, the implementation of innovative sales tactics, and the utilization of information technology.

This book aims to provide a comprehensive and in-depth exploration of international business phenomena, particularly in the context of cross-border businesses, which have been severely impacted by the recent limitations on business operations, declining demands, and bankruptcy caused by the worldwide pandemic. The investigation will encompass insights from communities, consumers, employees, businesses, producers, and other stakeholders, regardless of their home country.

The book will delve into the economic, socio-cultural, health-related, and well-being challenges that arise when operating under the new norms. It will offer comprehensive broad coverage within the areas mentioned, providing readers with a deeper understanding of the complexities and opportunities in the global business landscape.

Weight: 633g
Dimension: 279 x 216 (mm)
ISBN-13: 9781799890713